More and more digital behavior is moving to the mobile platform, including commerce, opening up more opportunities to buy things in new ways.
Consumers have come to expect not only instant gratification but hyper-convenience and a seamless experience across channels and platforms.
Every opportunity to interact with customers is an opportunity for transaction. Everything from remote control to touch screens to social media sites will help push purchasing opportunities to the surface as consumers go about their lives.
Consumers are also coming to expect increasingly instant gratification and have less and less patience for multiple steps.
New digital payment systems will help ensure a seamless consumer journey that can be completed almost unthinkingly.
Internet-enabled televisions, Internet-first networks like Netflix and Amazon, and the migration of both commerce and content to mobile platforms will help drive a merger of shopping and entertainment.
When objects gain connectivity and get “smart,” they can communicate information on how to buy the item, anticipate related needs or automatically reorder stocks.