Geriatech

Retooling for an Aging World

It’s the age for the aging. As the older generation rebrands senior citizenship, finding ways to adapt with them is becoming a must. Introducing Geriatech, a device that prepares you before the demographic shift from young to old reaches full impact.

DRIVERS

AGING POPULATIONS

The global population is aging at an unprecedented rate thanks to factors that include falling birthrates and longer lifespans.

BOOMERS REBRAND AGING

Baby Boomers have been doing it their way since the social upheavals of the ‘60s. These re-inventors are challenging and changing stereotypes and conventional wisdom around aging.


What It Means

MARKET TO THE “AGELESS”

Age is becoming less and less relevant as people of all generations rewrite the rules for what they can or should be doing when. Increasingly, brands need to rethink the rules of marketing and see consumers through a lens that’s less informed by age considerations.

CATER TO A YOUTHFUL MINDSET

Baby Boomers and even the generation beyond don’t consider themselves “old” and dislike marketing that implies this. Ultimately, marketers must go well beyond clichés old and new.


What’s Next

CROSS-GENERATIONAL APPEAL

Universal design and high-tech that can help a range of ages will mean more products and services that consciously target a broad swath of consumers. Brands can serve as a link between generations providing products and services that integrate everyone.

MIDDLE-AGE REINVENTION

With middle age extending significantly, Boomers will be embarking on second, third or fourth acts: new careers or entrepreneurial ventures, new (active and challenging) pastimes, acquiring new skills, and in some cases new families.