Climate change could cut crop yields by a third over the next 40 years in various parts of the world. The connection between the state of our planet and the state of our food system will become increasingly clear.
Thanks in part to the organic and local food movements, awareness of sustainability issues around the food system is rising.
Today’s “educated eater” wants to know more about how food is cultivated, raised or caught, and its journey to their plate.
The influential Millennial cohort is the most likely to put an environmental lens on their purchase decisions. They feel compelled to patronize businesses that put social good at the core, and they’re banking on corporations to drive efforts to address climate change and other problems.
Brands will need to help consumers understand the issues and provide easy ways for customers to make conscientious choices.
Finding ways to better connect consumers with farmers and the process behind how food is produced can be a tremendous brand-building opportunity.
Climate change is expected to drive up prices for foods including beef, chocolate and coffee, ultimately turning them into luxury items. Water scarcity around the globe will affect the daily habits of many.
How food is grown and accessed will be rethought. More rooftop farms will populate urban areas, with grocery stores producing their own crops on site.
As food scientists focus on imitating meat and other animal products, a new category of creatively engineered foods will proliferate.